Speaking at the launch, Azra Mahmood, National Director of Miss World Bangladesh and Founder of Azra Mahmood Talent Camp (AMTC), said the initiative reflects the platform's core philosophy of Beauty With a Purpose. “Pageantry, done right, builds ambassadors,” she said, noting that titleholders are expected to leave with more than a title " they are expected to leave with a cause and act on it. Mahmood also called for greater government involvement in national pageantry, pointing to the Health Ministry's presence as the beginning of the support the platform needs to represent Bangladesh at the highest level internationally.

“This campaign is a reminder that public health starts with simple, everyday habits,” said the Honourable Health Minister, Sardar Md. Sakhawat Husain, MP. “Hygiene is one of the most cost-effective tools we have to prevent disease, and I commend Miss World Bangladesh for using this platform to carry that message to communities across the country.”

 “Gulshan Society is proud to stand behind an initiative that puts community welfare at its centre,” said Barrister Omar Sadat, President of Gulshan Society. “This is exactly the kind of partnership between civic organisations and national platforms that Bangladesh needs more of.”

Shafiqul Islam Milton, Administrator of Dhaka North City Corporation, said, “City Corporation will support the advocacy initiative of Samanzar Sayeed, Hygiene for Health Bangladesh.”

Shaheen Anam MBE, Executive Director of Manusher Jonno Foundation, said, “Along with our partner NGOs, we are pleased to partner with Hygiene for Health Bangladesh, the advocacy campaign of Samanzar Sayeed, Miss World Bangladesh 2026.”

As her national advocacy, Samanzar Sayeed will champion hygiene as a simple, scalable tool for disease prevention across Bangladesh. The campaign will mobilise youth volunteers as ambassadors for change and is supported by the full coalition of campaign partners: Gulshan Society, Chittagong Grammar School, Daffodil School, Ma Haad School & College, Duke of Edinburgh International Award Bangladesh, Manusher Jonno Foundation and 25 partner NGOs, Friendship, Glenrich International School, Bangladesh Women Sports Federation, International Hope School Bangladesh, Square Toiletries Limited, Ispahani, Shombhob and its Humanity Foundation, Amishee, AMTC, Persona, Radisson Blu, V-Frame, Cine Sculpture, and Concorde Garments Group.

The campaign was officially launched by the Chief Guest, the Honourable Health Minister, together with Samanzar Sayeed, Barrister Omar Sadat, Azra Mahmood, and Shafiqul Islam Milton, through the release of pigeons and biodegradable balloons, and the opening of nationwide volunteer registration.

Samanzar Sayeed will go on to represent Bangladesh at the Miss World 2026 Grand Finale in Nha Trang, Vietnam, on 5 September.